Alabastra

 Skincare

Alabastra’s signature ingredient, apple skin extract, inspired the brand’s slyly biblical imagery. Snakes have long been seen as symbols of temptation in western mythology, especially when accompanied by an apple. 

Alabastra uses these classic motifs to celebrate the seductive power of beauty, and to give busy women a moment in their days to celebrate this power, and themselves. 

This luxurious brand line includes a range of moisturizers and serums, and is easily expandable by changing accent colors and altering the snake’s curves.

Alabastra’s clean, yet striking package and luxe product is designed to bring women a few minutes of relaxation and pleasure, even during their most hectic days. The moisturizer is meant to be used morning and night, alongside other products such as a serum and mask, and has a rich formula that slowly melts into the skin. Taking the time to blend the product provides an opportunity for the user to spend a moment in front of the mirror reveling in her own beauty and knowledge of herself. Alabastra recognizes that a quality product can turn even a simple routine into an act of self-love, or even self-seduction.

Alabastra’s customers are women in their late 20’s to late 40’s who value luxury and elegance and have the means to indulge in high-end products. They are independent career women who enjoy taking care of themselves and carve out time to do so unapologetically. Most importantly, they experience their femininity as empowering.

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Alabastra uses these classic motifs to celebrate the seductive power of beauty, and to give busy women a moment in their days to celebrate this power, and themselves. 

This luxurious brand line includes a range of moisturizers and serums, and is easily expandable by changing accent colors and altering the snake’s curves.

FINAL DESIGN