After studying marketing & advertising in Peru, I moved to the US, where I took a long break working and traveling the country for four years. In 2019, I landed in NYC to study Branding and Packaging at FIT.

I’ve always loved to learn, and I view creativity as a skill that can be practiced and applied to all areas of life. Learning new tools allows me to play around with design across multiple disciplines, and I view this self-education as a lifelong project.

Brand strategy and design is where all these disciplines come together for me. I’m interested in exploring every facet of an organization from the big ideas underlying a visual language to honing the design details that spring from these ideas.