Fuck Columbus uses tongue-in-cheek humor to introduce bold new Peruvian products to the US market, inviting consumers to decolonize their palettes while also supporting South American farmers.
Aware of the impact of colonization and other societal ills
Eager to learn about new flavors, ingredients, and preparations
Seek out brands whose values align with their own
Politically active on social media
Increased demand for novel flavors
Consumers have a thirst for exciting, new-to-them ingredients.
Source: WGSN Proof of Growth: new spirit opportunities
Narrow, Eurocentric values are drawing increasing fire in favor of an embrace of diverse and historically marginalized cultures.
Source: WGSN Future Innovations 2022
Rise of healthy drinking
Millenials are drinking less, but paying more attention to what they drink, seeking out lower alcohol and all-natural options.
Source: WGSN Millenial Drinking
Trends and market research
A Rebel with a cause
“I want to discover flavors from other cultures, but in a socially responsible way that honors heritage and supports local farmers and producers.”
A native peruvian drink brewed with medicianl herbs and spiked with pisco
Spiked Emoliente Cocktail Kit
A home kit to brew your own emoliente at home
Peruvian Toasted Corn
A classic peruvian bar snack
Structure Process and 3D Modeling
Fuck Columbus introduces three exciting new products to North American shelves, introducing consumers to a rich culinary heritage they are not likely familiar with. The brand also offers socially conscious consumers the opportunity to economically empower South American farmers and connect to a shared sentiment of being a force for good in a postcolonial world.